Friendly’s Ice Cream, LLC. Announces CAM Media, Inc. As Its Agency of Record

MEDIA CONTACT:

FOR IMMEDIATE RELEASE

Regan Communications

Joanna Roffo – jroffo@regancomm.com / 617.488.2852

Ryan Levasseur – rlevasseur@regancomm.com / 617.488.2844

WILBRAHAM, MA (February 6, 2015) – Friendly’s Ice Cream, LLC, the operator of over 250 Friendly’s restaurants and a manufacturer of ice cream products distributed in over 8,000 retail outlets, today announced its agency of record as CAM Media, Inc., a metro Boston-based fully integrated media planning and buying agency.

CAM Media is a respected industry leader with over 20 years of media planning and buying experience, providing innovative and effective media campaigns for some of New England’s most prestigious retail advertisers both regionally and nationally.

“We are excited to continue working with CAM Media as our agency of record while embarking on a new phase for Friendly’s,” said Randy Davis, Chief Marketing Officer of Friendly’s Ice Cream. “Since 2013 we have been utilizing the agency for its creative and successful media strategy, and we are very pleased with the growth we have seen for our company.”

As agency of record, CAM Media will be responsible for all media planning and purchasing for local and national television, radio, print and out of home advertising.

“We look forward to continuing and expanding our great work for Friendly’s in the future. We are very proud to be Friendly’s media AOR,” said CAM Media President, John Mitchell, “It is with great pleasure that we continue our growing relationship with Friendly’s Ice Cream.”

About Friendly’s Ice Cream, LLC
Friendly’s Ice Cream, LLC is a vertically integrated restaurant company, with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in a friendly, family environment. Together with its broad franchisee base, the company has system-wide sales of over $500 million and distribution through over 8,000 retail locations. For 80 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests. For the future, Friendly’s has plans for new food and ice cream products, enhanced buildings, and new service channels. For additional information please visit www.friendlys.com.