Randy Davis Appointed Chief Marketing Officer of Friendly’s Ice Cream, LLC

FOR IMMEDIATE RELEASE

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Regan Communications
Alyssa Stevens, astevens@regancomm.com; 617-488-2882
Joanna Roffo, jroffo@regancomm.com; 617-288-2852

Wilbraham, MA (September 2, 2014) – Friendly’s Ice Cream, LLC, the operator of Friendly’s restaurants and a manufacturer of ice cream products distributed in more than 8,000 retail outlets, today announced the appointment of Randy Davis, a marketing professional and brand strategist with over 25 years of experience at both Fortune 500 and start-up companies, to Friendly’s executive team as Chief Marketing Officer. Davis officially assumed this role on August 25, 2014 and reports to John Maguire, Friendly’s President and CEO.

“Randy is an outstanding addition to our leadership team and we know that the depth and diversity of his professional experience is exactly what we need to lead our marketing efforts into the future,” said John Maguire, President and CEO of Friendly’s Ice Cream. “We welcome Randy to Massachusetts and more importantly, to our Friendly’s family.”

Davis, who has a proven track record of strategic leadership, innovation and business growth, brings a diverse background of dynamic experiences to his new role at Friendly’s. His career highlights include working as the Senior Director of U.S. Brand Strategy and Innovation for McDonald’s Corporation, where he was responsible for consumer-based strategy and identified brand catalysts to double U.S. sales and increase Store Operating Income by 38%, and as the Vice President of Brand Strategy and Innovation for Applebee’s International, Inc., where his role included leading the licensing and development of the co-branded Weight Watchers menu, resulting in incremental annual sales of $40MM. Most recently, Davis held the position of Chief Concept Officer for Kansas City-based Family Life Success, Inc., which he co-founded in 2006. For the last eight years he was responsible for the strategy, concept development, operation and marketing for this leading provider of family well-being programs to corporate, consumer and education markets.

“I am honored to be part of the team for this established New England brand,” said Davis. “It’s an exciting time for Friendly’s and I am eager to be part of the company’s future and keep its momentum at full speed.”

About Friendly’s Ice Cream, LLC:
Friendly’s Ice Cream, LLC is a vertically integrated restaurant company, with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in a friendly, family environment.  Together with its broad franchisee base, the company has system-wide sales of over $550 million and distribution through over 8,000 retail locations.  For 79 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests.  For the future, Friendly’s has plans for new food and ice cream products, enhanced buildings, and new service channels.  For additional information please visit www.friendlys.com.